Digital Marketing Manager

About Company:

Tudip Technologies Pvt. Ltd is CMMI Level 5 company. Careers at Tudip Technologies are not just jobs, but a promise of a bright and dynamic future. Tudip provides ample opportunities to grow within the company technically as well as a technocrat by promoting entrepreneurship. Tudip Technologies’ careers will enable them to help clients enhance and improve while building a career. We are a place that defines Integrity, Innovation, and Serenity. Tudip provides a better platform that translates an individual into an experienced and immensely skilled professional through an ethical and vibrant business environment. We are here for effective client servicing, taking care of our employees’ needs, and creating a success story to remember.

Position Summary:

Roles & Responsibilities:

As a part of an agile team environment, you are expected to independently work on end-to-end target delivery which includes –

• Planning and managing marketing campaigns on all channels (web, email and social) to ensure improved performance metrics with increased leads.
• Planning and managing social media strategy and posting content frequently and accurately on social channels.
• Will work with the marketing team, supporting teams (such as programmers) to launch campaigns on time and on budget.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns from concept to execution.
• Collaborate with internal teams to create landing pages and optimize user experience
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Job Requirements/Qualifications:

• Educational Qualification: MBA (Marketing).
• Hands-on 5+ working experience in digital marketing.
• Strong grasp of current marketing tools and strategies, and best practices in online marketing and measurement.
• Leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Sense of appreciation for content, design, and aesthetics.
• Experience in identifying target audiences and devising creative digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in creating, managing and optimizing Google Adwords campaigns.
• Working knowledge of WordPress.
• Proficiency in digital marketing tools and platforms
• Strong analytical skills and data-driven thinking.