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Asia

Sports & Gaming

GameChanger

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SPORTS AND GAMING FAN ENGAGEMENT

Redefine the fan experience

10 ways digital marketing enhances the fan experience

As teams begin to welcome back crowds, here’s how they can balance digital CX and in-person touchpoints to drive fan engagement and loyalty.

Learn more

Connect with fans like never before.

Our engagement solutions take fan experience to the next level. We help monetize data and partnerships—and deliver the hyper-personalized engagement that creates new revenue streams for venues, sports teams and associations. The result is connected, immersive experiences.
PROOF POINTS
10 ways digital marketing enhances the fan experience

As teams begin to welcome back crowds, here’s how they can balance digital CX and in-person touchpoints to drive fan engagement and loyalty.

View solution
10 ways digital marketing enhances the fan experience

As teams begin to welcome back crowds, here’s how they can balance digital CX and in-person touchpoints to drive fan engagement and loyalty.

View solution

MEDIA & ENTERTAINMENT ECOSYSTEM

Targeted solutions

amsterdam
Fan DX, powered by Salesforce

Fan DX, powered by Salesforce, digitally transforms how the modern day sports, esports, entertainment organization or venue manages business.

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amsterdam
Direct-to-Consumer Media Solution

A modular fan engagement solution that lets you leverage data, analytics and AI across your content value chain—and position live sports and gaming for success.

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amsterdam
Cognizant’s Fan Persona Engine

Discover how sports brands can see—and connect with—unique fan segments, allowing brands to meet their business goals while delivering on fans’ personalization needs.

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SHOWCASE

On-screen fan engagement

amsterdam
Sail GP fans get closer to the action
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amsterdam
Aston Martin reaches out to young race fans
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amsterdam
Aston Martin reaches out to young race fans
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THOUGHT LEADERSHIP

Latest thinking

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Cognizant® Adaptive Spaces™

Turn your physical space into a differentiator, not a drag on your resources.

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amsterdam
Cognizant® OrderServ®

Deliver an omnichannel experience that integrates orders with every aspect of your business.

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amsterdam
Cognizant® OrderServ®

Deliver an omnichannel experience that integrates orders with every aspect of your business.

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Fulfilling the potential of data and AI.

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Fulfilling the potential of data and AI.

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Facts about AI manifacturing

Assuring the rewards of generative AI

While many organizations are aware of the risks associated with implementing gen AI, they are not sufficiently prepared to handle them. A recent study by Everest Group shows that enterprises with advanced risk management and quality assurance strategies are seeing 25% reward gains, including enhanced customer experience, increased productivity and faster time to market.

Know More
Facts about AI manifacturing

Assuring the rewards of generative AI

While many organizations are aware of the risks associated with implementing gen AI, they are not sufficiently prepared to handle them. A recent study by Everest Group shows that enterprises with advanced risk management and quality assurance strategies are seeing 25% reward gains, including enhanced customer experience, increased productivity and faster time to market.

Know More

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MEDIA & ENTERTAINMENT MANAGEMENT

Leadership

Manan Gauba

Market Leader for Communications, Media & Entertainment, and Technology

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Maximize your content value chain.

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