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Tudip MOMENT

Optimize the employee and customer experiences of tomorrow

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Evolving customer experience for an AI-enabled future

As a team of creative leaders and technology experts, Cognizant Moment™ provides Cognizant’s clients with a unique perspective to foster growth, attract new customers, strengthen loyalty, and drive new revenue streams with intuitive and engaging content and products. One that combines big data insights with the imaginative application of generative AI to drive innovation and deliver hyper-personalized, dynamic experiences that shape the world of tomorrow.

A partner to drive growth

Cognizant Moment’s global network of ingenuity and creativity, supported by a deep tech engineering background, is delivering hyper-personalized, dynamic experiences. Connecting strategy and design to data and technology to drive brand growth and differentiation.

Some of our partners

Focus areas

Cognizant Moment provides hyper-personalized, dynamic experience design, leveraging the creative content generation of gen AI models.

An Post Money builds digital bank

Discover how integrating gen AI across the CMMI framework can revolutionize development processes, with real-world examples of Cognizant’s implementation.

An Post Money builds digital bank

Discover how integrating gen AI across the CMMI framework can revolutionize development processes, with real-world examples of Cognizant’s implementation.

An Post Money builds digital bank

Discover how integrating gen AI across the CMMI framework can revolutionize development processes, with real-world examples of Cognizant’s implementation.

An Post Money builds digital bank

Discover how integrating gen AI across the CMMI framework can revolutionize development processes, with real-world examples of Cognizant’s implementation.

Oxford University Press accelerates digital

Discover how integrating gen AI across the CMMI framework can revolutionize development processes, with real-world examples of Cognizant’s implementation.

Video engineering boosts brand viewership

Discover how integrating gen AI across the CMMI framework can revolutionize development processes, with real-world examples of Cognizant’s implementation.

A global network of experience studios

Studios bring together people, processes, tools and technologies, which are networked globally to cocreate, ideate, design, build and innovate with clients.

STUDIO HIGHLIGHT

Amsterdam

Cognizant Moment’s Benelux headquarters in Amsterdam is the home for our teams and a networking hub for clients and partners—to connect, collaborate and accelerate innovation. It is an inspiring facility that supports the hybrid work model in all facets, uniting digital technologies and human intuition.

STUDIO HIGHLIGHT

Chennai

The Cognizant Moment Chennai studio is not just another workspace, but an environment where ideas come to life. The studio is designed to foster collaboration, co-creation and immersive experiences, featuring a variety of specialized areas. It features cutting-edge gen AI tools, accelerators and demos that highlight the transformative power of technology. Explore this dynamic environment to see firsthand how tech-driven solutions are shaping the future.

Thought leadership

Take the first step

From designing the journey to developing key touchpoints and personalizing continuous engagements with active customers, Cognizant Moment can help. We simplify the complex to shape the world of tomorrow.

Ready to take the next step? Fill out the form below and we’ll reach out.

Customer experience optimization FAQ

What is customer experience?

Customer experience, or CX, encompasses all interactions customers have with a brand, leading to an overall impression an organization creates with its customers for the lifetime of their relationship—and especially during their purchase journey. Customer experience is, by necessity, closely tied to the employee experience (EX), as employees must be equipped to support the customer experience at every touchpoint.

Since CX must align with customer’s changing expectations, it can be difficult to achieve and maintain. The definition of a positive experience evolves endlessly, as consumers’ (and employees’) expectations are affected by their most recent great experience.

What are the business benefits of a positive customer experience?

A company that creates a positive customer experience realizes multiple business benefits, including:

Loyalty. Customers who have a positive experience with a company, especially during the purchase process, keep coming back—and may even become ambassadors for the brand.
Revenue. By closely monitoring the ever-changing needs that add up to CX, businesses can adjust their strategies and operations as needed and respond to the market—resulting in increased revenue.
Engagement. Individuals who know and trust a company from having positive customer experiences are more likely to be receptive to that company’s outreach and marketing initiatives—contributing to an increase customers’ lifetime value.

How are today’s companies transforming their operations to create a positive customer experience?

By completely re-imagining how they interact with customers with capabilities spawned by next-generation digital technologies and associated business practices, many companies, such as Apple, Google and Netflix, have ignited a revolution in serving and monetizing their customers. Here’s the way these companies have differentiated their customer experiences:

Data is key to getting CX right.
Harnessing it, harvesting the right insights from it and activating against it in an agile manner are critical. These companies have leveraged the data that individuals generate through online buying, browsing, “liking,” swiping, commenting, etc., to understand and even anticipate their customers’ wants and needs—and gotten to the “why” behind their actions—with greater accuracy than has ever been possible before.

STUDIO HIGHLIGHT

Amsterdam

Cognizant Moment’s Benelux headquarters in Amsterdam is the home for our teams and a networking hub for clients and partners—to connect, collaborate and accelerate innovation. It is an inspiring facility that supports the hybrid work model in all facets, uniting digital technologies and human intuition.

STUDIO HIGHLIGHT

Amsterdam

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